Wednesday, September 5, 2007

Western Union Bags Superbrand Status - AllAfrica.com

Lagos

Western Union, a leader in planetary money transportation services have been selected as one of Nigeria's strongest business-to-business trade names by the Nigerian Superbrands Council and will have in the esteemed Business SUPERBRANDS Book 2007. Horse Opera Union is the lone money transportation service supplier in the Nigerian marketplace to throw the SUPERBRANDS status.

Khalid Fellahi, Horse Opera Union Regional Frailty President for Africa, expressed his satisfaction about the company's success in this competition: "It is acknowledgment of Horse Opera Union's part to the development of the electronic hard cash transportation marketplace in Nigeria. It took Horse Opera Union considerable resources and attempts to construct and widen its Agent web in Nigeria. To guarantee efficiency of the Horse Opera Union system, employees of Western Union Agent are educated by providing them with technical support and advertisement materials. The company's web dwells of over 2,100 Agent locations across Federal Republic Of Nigeria and it cooperates with 14 out of the 25 Nigerian banks".

The Superbrands programme places the most successful trade names within the state in the domains of trade name building, direction and promotion. The Superbrands position stands for Western Union's brand's strength and trust, and the end point populace acknowledgment in its industry. Globally, Horse Opera Union have participated in the Superbrands programme in assorted countries; emerging as Superbrands in Egypt, U.S.A, Morroco and Kingdom Of Denmark to advert a few.

Established in June 2006, Superbrands Federal Republic Of Federal Republic Of Nigeria worked closely with Standards Organization of Nigeria (SON), independent experts in business, management, research, marketing, advertising, media, policy and academe in the choice procedure that evaluated 5,000 trade names in footing of Quality offering, Consumer loyalty, Dependability and goodwill, Resilience and longevity, Market prima and dominance, Sociable duty and citizenship, Communication effectivity and Overall marketplace credence pruning them finally down to only 100 Superbrands.

Superbrands one of the world's leading independent research driven Media supreme authority of trade names and branding that identify, celebrate, reenforce and advance exceeding trade names numbering over 5,000 in the 73 states the company currently operates.

About Western union

The Western Union Company (NYSE: WU) is a leader in planetary money transportation services. Together with its affiliates, Orlandi Valuta, Vigo and Pago Fácil, Horse Opera Union supplies consumers with fast, dependable and convenient ways to direct and have money around the world, as well as direct payments and purchase money orders. It runs through a web of more than than 312,000 Agent locations in over 200 states and territories. Famous for its pioneering telegraphy services, the original Horse Opera Union days of the month back to 1851.

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About Western union in Africa

Western Union have a comprehensive footmark in Africa and basks first-class trade name wellness through its assorted cooperation understandings and presence. The company's money transportation services can be accessed in over 10,600 Agent locations in 48 states across the continent, making it one of the most important network's on the continent. The purpose of Horse Opera Union's co-operations inch Africa is to fall in the best systems, processes and engineering to guarantee dependability and reach. Horse Opera Union and its Agents go on to spread out the web and merchandise offers to offer convenience and pick to consumers on the continent and the African Diaspora communities in the United States and Europe.

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